The whole app was inspired by a YouTube video that went viral last month, in which a bunch of twentysomethings use an imaginary iPhone app (also called “Nude It”) to see through each other’s clothes. Well, for one, Presselite’s marketing campaign–albeit skeevy and deceptive–has been pretty smart. But the rest of the Internet is lauding “Nude It” it like it’s kind of real. Naturally, we thought it was a joke, because 1) the iPhone doesn’t yet have the capacity to x-ray (they’re saving that for the 3G-XXX) and 2) even if it did, there’s no way Apple would approve something so perverse (at least not without offering it exclusively to the TSA as a cheap alternative to full-body airport scans). Last night, Presselite sent us an email announcing every 12-year-old boy’s dream: A 99-cent iPhone app that can see through clothes.
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